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| 24 NOVEMBER 09 |
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The Edge Financial Daily:
XOX Com aims for 1m subscribers by end 2010 |
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KUALA LUMPUR: New mobile operator XOX Com Sdn Bhd(XOX Com) is confident of reaching one million subscribers by
the end of next year from the 100,000 currently, said its president Ng Kok Heng.
"With our innovative packaging and marketing, XOX Com is confident of reaching this goal by the end of next year," he told
reporters after launching the company's latest prepaid package, XinXun mobile prepaid, here today.
He also said that the introduction of postpaid and mobile internet services in two months will further support XOX Com's
efforts to achieve the subscriber target.
According to Ng, the services will be offered at a competitive rate.
XOX Com is the country's first mobile virtual network operator (MVNO) with the 010 prefix, leveraging on Celcom's extensive
network to offer a spectrum of services ranging from the GSM, GPRS, 3G to 3.5G.
Ng said XOX Com also plans to increase its dealer network to 10,000 nationwide by the middle of next year from the 7,500
currently to support the growing subscriber base.
On the new XinXun mobile prepaid service, he explained that it was innovated to be the first of its kind in Malaysia, with the
'Short Call Service' feature.
A XinXun mobile prepaid call is priced at eight sen for the first 15 seconds.
"We have priced it affordably as lots of people use less than 15 seconds to say a quick greeting to loved ones, or check on
status updates," Ng said.
XinXun mobile prepaid which means 'new telco' in Chinese, has three call rates, namely classic, silver and gold. It offers a
cheaper rate when the customer reloads for a higher sum.
"For example, if you reload RM20, the rates are 32 sen per minute. However, if you reload for RM50, the call rates are 15 sen
per minute. The rate is similar to that for postpaid," Ng explained.
In addition, XOX Com is also offering the XinXun mobile prepaid subscribers 150 free SMS every month and special low
rates to call and SMS to any 15 postpaid and prepaid family as well as friends.
"Having invested close to RM10 million to market, produce and brand the XinXun mobile prepaid, XOX Com is confident of
receiving good response for it," Ng said.
— Bernama
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