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| 19 MAY 09 |
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XOX Partners with Fujitsu |
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XOX Com Sdn Bhd (XOX),
is set to offer consumers a richer user experience and easy access to
vast content and Valued Added Services (VAS). XOX is also set to offer
effortless integration for content and value added services providers
by utilising the Service Oriented Architecture (SOA) solution provided
by Fujitsu (Malaysia) Sdn Bhd.
“We are very happy to be working with Fujitsu, a brand of global
stature that will add credibility and cement our commitment in
enhancing XOX subscribers with Chinese centric content and Valued Added
Services,” said Mr. Ng Kok Heng, President of XOX Com Sdn Bhd.
He added, “XOX is serious about technology and the solutions we deploy;
Fujitsu has been known to been a keen supporter of local organizations
in developing niche solutions for the Malaysian market. With this
collaboration, XOX is able to leverage on both Fujitsu’s local and
global resources.”
According to Mr. Masaya Motegi, President and Chief Executive Officer
(CEO) of Fujitsu Malaysia, the partnership between XOX and Fujitsu
marks a landmark deal as XOX Com Sdn Bhd is Fujitsu’s first
telecommunication client in Malaysia to implement the SOA solution.
“With the support and experience of the Fujitsu global SOA
technologists, Fujitsu has enhanced the expertise locally in
implementing SOA solutions, not only in the telecommunications arena
but also in the financial industry and government sector in Malaysia.
In fact, Fujitsu Malaysia is in the process of finalizing the
implementation of SOA based solutions to some very important government
agencies and banks. This technology has been successfully implemented
by Fujitsu across many industry segments all over the world, clearly
showing SOA as a very stable and essential backbone to the
technological framework,” added Motegi during the signing ceremony
recently held.
Service Oriented Architecture (SOA) is a concept of service-based
business applications which together turn monolithic dedicated
applications into independent resources. By breaking down the rigid
boundaries between hardware and software, processing, storage and
network capacity are literally being liberated. As Service Oriented
Architecture gain increasing importance, the need for infrastructure
with the ability to dynamically allocate resource to service grows.
Mr Cheam Toon Tong, Director of Professional Services of Fujitsu
(Malaysia) said, “Fujitsu has been a pioneer in delivering Service
Oriented infrastructure and can provide a complete solution consisting
of hardware, software and services, which is already in use by our
customers. A fully configured Intel-architecture server can offer SOA a
faster and flexible way to adapt to business processes and hence a
platform to unleash the power of SOA”.
“SOA is the middleware that accepts request in different transport
protocol, transforms the requester’s message format, handles business
events associated with the request and returns the required information
to the requester,” explained Mr. Robert Chew, Chief Operating Officer
of XOX Com Sdn Bhd.
“For example, XOX will be working with various copyright owners /
vendors / partners / entrepreneurs to offer various contents, products
and value added services. They need not go through the hassle of
complicated system integration.”
“All they need to do is to request the info using the pre-defined SOA
component, and the SOA will ‘logically’ screen through, orchestrate the
relevant business processes and summarise relevant information to be
returned to the vendor, advocating seamless connectivity and
accessibility,” he further explained.
“SOA also adds an additional layer of security for subscribers and
their own personal accounts where the request by various external
parties for such information is performed by SOA without revealing what
processes or databases are involved. Even XOX internal applications are
required to obtain these information via the SOA,” explained Mr. Robert
Chew, Chief Operating Officer of XOX Com Sdn Bhd.
Moreover, according to Chew, with the implementation of SOA, XOX is
empowering XOX subscribers to promote greater flexibilities in managing
their accounts. Through XOX Web Self Care, subscriber can subscribe or
unsubscribe their Value Added Services, configure credit limits,
perform bill payments and many more.
Mobile subscribers can definitely look forward to richer mobile experience and more innovative packages from XOX Com Sdn Bhd.
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Press Release
